While freelancing at the branding and packaging firm CBX, I had the pleasure of being on the team tasked with the global roll out of the new Clorox packaging design. We worked on all phases of the packaging for NA, LATAM and KSA. 
The challenge came in orchestrating the unified "thrive" design, while catering to the specific needs of the different markets through color cues and iconography styles.
In addition to the adaptive design, I authored and designed the packaging hand-off documents and the first draft of the brand guidelines.
Adaptive Packaging Design / Icon Development / Brand Implementation & Guidelines
Packaging team: Chris Cook, Brian Hauck, Tim Bayon, Ian Webster and me
Activation concepts: me
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