While freelancing at the branding and packaging firm CBX, I had the pleasure of being on the team tasked with the innovation project for Dr. Pepper Keurig. Snapple was introducing a new lemonade line and it was going to be tasty and fun.
I came on board during the adaptive design phase, helping to create the design system, select the ingredient photography and extend to all of the flavors and forms.
Adaptive Packaging Design / Pre-production Design / Brand Implementation
Packaging team: Gene Portnoy, Samantha Morreale, Chris Cook and me
Activation concepts: me