Durring the summer break, I was asked to help evolve the in-cafeteria signage and secondary graphics for the not-for-profit food service provider Genuine Foods.
Enlisting the help of good friend and fellow kick-butt designer Bridget Conway, the team took the challenge of designing an inclusive graphics package (posters, banners and secondary graphics) that could appeal to all K-12 students in Genuine Food's programs and in a multitude of school dining environments.
The solution: bright, colorful and fun illustration-driven designs utilizing the Genuine Foods main CTAs. This campaign helped to reinforce and educate that with simple and fresh ingredients, "Good Food Does Good" regardless of age, race or socio-economic background.
And we also thought, "what the hay, we need brand extension and swag ideas too!
