Once again at CBX I was asked to help my team extend an innovation project for Mott's to additional favors and formats. The blended applesauce contained various grains, adding fiber and protein to the sweet treat. Ultimately the product never made it on-shelf, but I'm proud of the team's work and happy to show it here.
Adaptive Packaging Design / Pre-production Design
Packaging team: Gene Portnoy, Brian Hauck, Chris Cook and me
Activation concepts: me
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